Branding and product design for a grooming supply
Idle Hands Product Company initially hired me to design new packaging for their emerging products in their current brand. Impressed with the results, they brought me back for a full brand refresh. I modernized their branding by refining their iconography and introducing updated typefaces, patterns, and a refreshed logo, balancing a contemporary feel with their established identity. Here are the initial concepts I presented.
Matte Clay and Wax Pomade
This is the final version of the brand update, along with coordinating packaging designs for their product line. I maintained a consistent layout across the designs but introduced vibrant, gender-neutral color variations to add a playful and fresh touch.
