Art Direction
Branding
Digital Design
Front-end Development
Packaging Design
I pride myself on being adaptable and always ready to take on new challenges, stepping outside my formal role when needed.
This has allowed me to become a well-rounded professional with 12 years of experience across a wide range of roles. From digital design (websites, emails, social media assets) to print (trade show booths, labels, circulars), I've worked on everything. I’ve created email campaigns with 6% click-through rates, migrated websites to new CMS platforms, and played key roles in corporate rebrandings. I'm also known for stepping in during crises, handling anything from data analysis and risk assessment to cutting picture frames on a table saw and packaging orders.
Outside my 9-5, I take on freelance illustration, logo design, and packaging projects, working with clients whose products I’m passionate about. I'm always eager to connect with others who value creativity and pushing boundaries.
Email
kylebak@kylebak.com